- On Facebook, most post engagement currently happens on Thursdays and Fridays.
- Facebook may give lower weight to posts that ask people to “Like” something. Try using a different verb such as “join” or “support”.
- With Instagram’s new search and explore feature, it’s important to make sure you have the right hashtags.
- Unlike Pinterest, you can drop hash tags in your Instagram comments if you forget to put them in the caption.
- Google Plus allows you the unique ability to mark up the text in your posts. To bold text, surround it with asterisks (*). To italicize text, surround it with underscores (_). I.e. *bold* or _italic_.
- Share longer messages on Google Plus, then Tweet the link. This not only allows a longer message, but it’s also a good way to cross-promote your social accounts.
- Consider LinkedIn showcase pages to promote an individual product or part of your company.
- Experiment with your tweet times but it’s maintain overall consistency. That consistency is how your followers found you in the first place.
- Tweets with links are more likely to be re-tweeted than tweets without links.
- Your social profiles, especially Twitter, should be dynamic. Change them every couple months.
- If a Twitter conversation gets in depth (and perhaps personal), consider moving it to Direct Message so your followers aren’t overwhelmed.
- Don’t just tweet an article title and link, offer your thoughts on the article (perhaps in place of the title if space is tight).
- Need to share an important update? Consider posting a slight variation two or three times during the day to cover all time zones.
General Social Marketing Tips
- Better to target your message at the specific needs of a narrowed group than the general needs of everyone.
- Encourage commenting on your blog post by asking users to leave a comment.
- Though you will get fewer impressions, you may see higher engagement by posting at “off-peak” hours. There are fewer posts during these times, so yours will stand out more.
- When posting about a new product feature, bullet pointing technical specs should be reserved for detail pages. Instead, speak to how it benefits your customer.
- It’s not just LinkedIn, most networks enjoy more B2B engagement during the week. B2C fares better on the weekends.
- Knowem is a free service that will check your Brand / Username’s availability on popular social networks. Scoop them up before somebody else does!
- In your social profiles, consider a website URL that is more tailored to that social network. A “LinkedIn” welcome page, for example.
- If you post something inaccurate or inappropriate, it’s often better to apologize or correct, than to delete the post.
Let’s conclude with advice from Viral Scientest (yep, that’s a thing) Jonah Berger:
Content must be surprising, interesting, intense, positive, and actionable.
- Use the “readability testing tool” to help determine how readable your content is.
- Use Google Alerts to track mentions of your business on the web.
- A writing style tip from Mr. Mark Twain that might apply to your social posts:
If you get the urge to write “very,” substitute “damn” instead.
- When posting to Pinterest, keep in mind that women make up 80% of its users.
- Looking for content/post ideas? Have a look and see what your competitors popular posting topics are.
- Each network has it’s own ad size requirements. This cheat sheet breaks it down for you.
- One trick to make your posts a little more “human” is to shorten your sentences.
- Encourage website visitors to follow you on Twitter by embedding a Twitter Timeline Widget.
- The more specific your hashtag is, the more targeted (better engagement) your audience will be.
It goes back to the quantity/quality rule. You’ll reach fewer followers with a more targeted hashtag, but those few will be more likely to engage.
- If used sparingly, line breaks are a great way to make your Tweets catch the eye.
- LinkedIn is for professionals. Weekend posts aren’t likely to receive the engagement that weekday posts will.
- Starting a Tweet with a username means that only the person mentioned and anyone who follows you both will see it.
Consider putting the username in the middle of your Tweet if you’re looking to reach more people.
- Consider changing your Twitter username if it’s too long. You won’t lose any followers. By this, I mean that Twitter won’t drop your existing followers.
You may induce a little confusion, but it will be short term.
- If you have a brick and mortar store, make sure your complete address is on Facebook so people can check in.
- On Instagram, think of the hash tag as a way to categorize your photos and videos.
- While you want to limit how much promotional content you post, it is okay to pin such content to the top of your profile.
- Use the Facebook Comments plugin on your blog to increase social reach. There are WordPress plugins that will handle this for you.
- Post offers or deals on a regular basis to your social media accounts to retain followers.
- Avoid the fancy words in your tweets and posts. Keep it conversational and ditch the big vocabulary.
If anything, this goes a long way towards reducing your thoughts to the Twitter 140 characters max!
- Following up on leads in less than five minutes increases the chance of conversion nine times.
- Focus your social efforts on LinkedIn if you have a business to business product or service.
- Pinterest pins are arranged by quality rather than recency. So post quality pins over well-timed pins.
- Pin your best content (highest engagements) to the top of your Twitter and LinkedIn feeds.But, keep it rotating – nobody likes a stale Tweet!
- Ask your followers questions to fuel discussion.
- Tweets and posts under 100 characters usually perform the best. Just because you’re given 140 characters doesn’t mean you need to use all of them.
- Check your analytics and focus your social efforts on the networks that produce the highest conversion rates on your site.It’s great to receive traffic from a network, but the traffic you’re interested in is the converting kind.
- It’s important that your social posts remain on topic. Otherwise, you may lose followers that don’t find them relevant.When a user decides it’s time to do a little housekeeping on their social account, those that post irrelevant content are the first to go.
Using a great posting tool like AutomatePlus is only part of social media success equation. We’ll continue to provide our one-liner tips to improve your reach and engagement on a bi-weekly to monthly basis!
- You don’t engage people by stating facts, you do so by telling a story.
- Increase engagement in your posts by swapping out a single word for a more “emotional” synonym.
- You can get away with more hashtags on Facebook, Pinterest and Instagram, but keep them relevant.
- Having at least one image in a blog post increases its chances of being shared on social.
- When conceiving content for posts, be aware of industry-specific dates, like events and tradeshows.
- Use Facebook Groups as another channel to offer customer support.
- Having great content isn’t enough, it needs to be extremely easy to share. Think about the position of your share buttons.
- Pinterest pins convert more often than Facebook or Twitter posts.
- Of the Instagram filters, Mayfair currently has the highest engagement rate.
- Sometimes, the easiest way to get followers is to simply ask your visitors or readers to follow you.
Smarter Social Media Management