- On Facebook, most post engagement currently happens on Thursdays and Fridays.
- Facebook may give lower weight to posts that ask people to “Like” something. Try using a different verb such as “join” or “support”.
- With Instagram’s new search and explore feature, it’s important to make sure you have the right hashtags.
- Unlike Pinterest, you can drop hash tags in your Instagram comments if you forget to put them in the caption.
- Google Plus allows you the unique ability to mark up the text in your posts. To bold text, surround it with asterisks (*). To italicize text, surround it with underscores (_). I.e. *bold* or _italic_.
- Share longer messages on Google Plus, then Tweet the link. This not only allows a longer message, but it’s also a good way to cross-promote your social accounts.
- Consider LinkedIn showcase pages to promote an individual product or part of your company.
- Experiment with your tweet times but it’s maintain overall consistency. That consistency is how your followers found you in the first place.
- Tweets with links are more likely to be re-tweeted than tweets without links.
- Your social profiles, especially Twitter, should be dynamic. Change them every couple months.
- If a Twitter conversation gets in depth (and perhaps personal), consider moving it to Direct Message so your followers aren’t overwhelmed.
- Don’t just tweet an article title and link, offer your thoughts on the article (perhaps in place of the title if space is tight).
- Need to share an important update? Consider posting a slight variation two or three times during the day to cover all time zones.
General Social Marketing Tips
- Better to target your message at the specific needs of a narrowed group than the general needs of everyone.
- Encourage commenting on your blog post by asking users to leave a comment.
- Though you will get fewer impressions, you may see higher engagement by posting at “off-peak” hours. There are fewer posts during these times, so yours will stand out more.
- When posting about a new product feature, bullet pointing technical specs should be reserved for detail pages. Instead, speak to how it benefits your customer.
- It’s not just LinkedIn, most networks enjoy more B2B engagement during the week. B2C fares better on the weekends.
- Knowem is a free service that will check your Brand / Username’s availability on popular social networks. Scoop them up before somebody else does!
- In your social profiles, consider a website URL that is more tailored to that social network. A “LinkedIn” welcome page, for example.
- If you post something inaccurate or inappropriate, it’s often better to apologize or correct, than to delete the post.
Let’s conclude with advice from Viral Scientest (yep, that’s a thing) Jonah Berger:
Content must be surprising, interesting, intense, positive, and actionable.